Signal registry
44 signals · 44 probationary
By author: Ewing 8 · Mark 29 · Claude 7
| Signal | Author | Status | Type | Vendor | Weight | $ / obs | Obs | Predict |
|---|---|---|---|---|---|---|---|---|
enrich.active-job-postings-count.indeed Count of active job postings attributed to target company | Claude | probationary | numeric · count | indeed-api | 0.0 | $0.0500 | 1 | — |
enrich.bbb-accredited-years.derived Years since BBB accreditation date (if accredited) | Mark | probationary | numeric · years | derived | 0.0 | $0.0000 | 1 | — |
enrich.bbb-rating.scrape BBB letter-grade rating (A+ through F) normalized to 0-100 | Mark | probationary | numeric · score | bbb-scrape | 0.0 | $0.0500 | 1 | — |
enrich.blog-post-frequency.sitescrape Blog posts published per month, trailing 12 months | Mark | probationary | numeric · posts_per_month | sitescrape | 0.0 | $0.0200 | 1 | — |
enrich.description-keywords.internal Keyword match in company description for family/generation/legacy/retirement/succession | Ewing | probationary | numeric · count | internal | 0.0 | — | 0 | — |
enrich.domain-age-years.whois Years since domain was first registered | Mark | probationary | numeric · years | whois | 0.0 | $0.0050 | 1 | — |
enrich.employee-count.exa-websets Headcount estimate; proxy for revenue | Ewing | probationary | numeric · count | exa | 0.0 | — | 0 | — |
enrich.facebook-activity-score.social Posts per month on Facebook business page, trailing 12 months | Mark | probationary | numeric · posts_per_month | apify-facebook | 0.0 | $0.1000 | 1 | — |
enrich.financing-options-offered.sitescrape Presence of third-party financing offers (Synchrony, GreenSky, Affirm, etc.) on site | Claude | probationary | boolean | sitescrape | 0.0 | $0.0200 | 1 | — |
enrich.fleet-visible-count.street-view Count of branded vehicles visible in Google Street View imagery of HQ address | Claude | probationary | numeric · count | gsv+claude-vision | 0.0 | $0.0500 | 1 | — |
enrich.google-rating.places Average Google star rating (0.0-5.0) | Mark | probationary | numeric · stars | google-places-api | 0.0 | $0.0000 | 1 | — |
enrich.google-review-count.places Total Google review count from Google Business Profile | Mark | probationary | numeric · count | google-places-api | 0.0 | $0.0170 | 1 | — |
enrich.google-reviews-count.gmaps Google My Business review count; activity/reach proxy | Mark | probationary | numeric · count | gmaps | 0.0 | — | 0 | — |
enrich.industry-involvement-score.composite Composite 0-100 score based on presence of: conference sponsorship (0-12pts), chamber of commerce involvement (0-12), guest speaker appearances (0-12), chapter president history (0-12), BNI membership (0-12), industry awards received (0-13), industry orgs listed on own website (0-13), paid sponsorships of any kind (0-14) | Mark | probationary | score · points | exa+llm | 0.0 | $0.4000 | 1 | — |
enrich.instagram-activity-score.social Posts per month on Instagram, trailing 12 months | Mark | probationary | numeric · posts_per_month | apify-instagram | 0.0 | $0.1500 | 1 | — |
enrich.instagram-post-count.social Total Instagram posts on companys profile; activity/vitality proxy | Mark | probationary | numeric · count | — | 0.0 | — | 0 | — |
enrich.instagram-presence.social Binary: does the target have an Instagram business page linked from their website | Mark | probationary | boolean | social-scrape | 0.0 | $0.0100 | 1 | — |
enrich.instagram-project-posts.social Count of posts in trailing 12 months classified by vision model as showing finished/completed work | Mark | probationary | numeric · posts | apify-instagram+claude-vision | 0.0 | $0.3500 | 1 | — |
enrich.instagram-unique-projects-13mo.social Deduplicated count of distinct completed projects posted in 13-month window | Mark | probationary | numeric · projects | apify-instagram+claude-vision | 0.0 | $0.1000 | 1 | — |
enrich.linkedin-company-post-frequency.scrape Posts per month on LinkedIn company page, trailing 12 months | Mark | probationary | numeric · posts_per_month | linkedin-scrape | 0.0 | $0.1500 | 1 | — |
enrich.linkedin-employee-count.company-page Employee count as reported on LinkedIn company page | Mark | probationary | numeric · count | linkedin-scrape | 0.0 | $0.1500 | 1 | — |
enrich.location-count.exa-websets Number of physical locations; proxy for revenue | Ewing | probationary | numeric · count | exa | 0.0 | — | 0 | — |
enrich.marketing-staff-presence.linkedin Headcount of LinkedIn-listed employees with Marketing in title at target company | Claude | probationary | numeric · count | linkedin-scrape | 0.0 | $0.1000 | 1 | — |
enrich.monthly-ad-spend-estimate.sem Estimated monthly paid search spend in USD | Mark | probationary | numeric · usd_per_month | semrush | 0.0 | $0.2500 | 1 | — |
enrich.multi-location-distant.derived Does target have at least one location >3 hour drive from HQ | Mark | probationary | boolean | derived+google-maps | 0.0 | $0.0000 | 1 | — |
enrich.named-customer-logos-count.sitescrape Count of distinct customer/client logos displayed on homepage or clients/case-studies pages | Claude | probationary | numeric · count | sitescrape | 0.0 | $0.1500 | 1 | — |
enrich.owner-title.exa-websets Title of the identified owner/principal; bonus in succession scoring if contains founder/owner | Ewing | probationary | text | exa | 0.0 | — | 0 | — |
enrich.paid-ads-presence.transparency Binary: is target currently running Google Ads | Mark | probationary | boolean | google-ads-transparency | 0.0 | $0.0200 | 1 | — |
enrich.pe-ownership.exa-websets Whether the company is PE-owned; hard filter in Hermes | Ewing | probationary | boolean | exa | 0.0 | — | 0 | — |
enrich.permits-count-12mo.gov-scrape Permits issued to target in trailing 12 months across tracked jurisdictions | Mark | probationary | numeric · count | city-county-permit-portals | 0.0 | — | 0 | — |
enrich.press-mentions-12mo.exa Count of news/press mentions in trailing 12 months | Claude | probationary | numeric · count | exa | 0.0 | $0.3000 | 1 | — |
enrich.prior-acquisition.manual-research Confirmed prior acquisition of a company in the sellers vertical | Ewing | probationary | boolean | manual | 0.0 | — | 0 | — |
enrich.social-followers-total.multi Sum of follower counts across Instagram, Facebook, LinkedIn company page | Mark | probationary | numeric · followers | social-scrape | 0.0 | $0.0500 | 1 | — |
enrich.state-license-active.state-board Is target current on state contractor/trade license (active status) | Mark | probationary | boolean | state-licensing-board | 0.0 | $0.1000 | 1 | — |
enrich.state-license-years-active.derived Years since license first issued (if license data includes issue date) | Mark | probationary | numeric · years | derived | 0.0 | $0.0000 | 1 | — |
enrich.team-page-headcount.sitescrape Number of individuals displayed on /about, /team, or /our-team pages | Mark | probationary | numeric · count | sitescrape | 0.0 | $0.0200 | 1 | — |
enrich.tech-stack-indicators.builtwith Count of enterprise-tier technologies detected on website (HubSpot Enterprise, Salesforce, Shopify Plus, etc.) | Claude | probationary | numeric · count | builtwith | 0.0 | $0.2000 | 1 | — |
enrich.website-completed-project-cadence.sitescrape Months in trailing 12 with at least one new completed-project post on the site (0-12) | Mark | probationary | numeric · months | playwright+claude-vision | 0.0 | $0.2000 | 1 | — |
enrich.website-team-size-photo.sitescrape Face count in team/about photos on website (vision model) | Mark | probationary | numeric · count | playwright+claude-vision | 0.0 | $0.0800 | 1 | — |
enrich.year-founded.exa-websets Year the company was founded; used to compute company age for succession urgency | Ewing | probationary | numeric · year | exa | 0.0 | — | 0 | — |
enrich.years-in-business.derived Years since founding (current year - year_founded) | Mark | probationary | numeric · years | derived | 0.0 | $0.0000 | 1 | — |
enrich.yelp-review-count.scrape Total Yelp review count | Mark | probationary | numeric · count | yelp-scrape | 0.0 | $0.0500 | 1 | — |
score.fit-confidence.manual-research Human assessment of buyer fit: HIGH/MEDIUM/LOW -> 8/6/4 | Ewing | probationary | enum | manual | 0.0 | — | 0 | — |
score.revenue-floor-from-adspend.derived Implied annual revenue FLOOR in USD computed from ad spend: (monthly_spend * 12) / max_plausible_ad_to_revenue_ratio (default 0.25 for ~20pct-margin trades) | Mark | probationary | numeric · usd | derived | 0.0 | $0.0000 | 1 | — |